Genoa’s business is a real-life, mission-critical operation. The patient populations they serve have challenging and complex behavioral health and addiction issues, meaning that they rely on Genoa’s timely ability to properly dispense medication.

As a Chief Financial Officer, Nathan Davis holds a fiduciary responsibility of maximizing revenues and reducing unnecessary cost and risk.

As an early-stage company, time, expertise and capital were precious. Selling to large, data-security conscious corporations means regulatory compliance and security of employee protected health information.