UPSTACK’s 2024 Technology Trends Report Identifies Key Focus Areas for Businesses

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Tech Expert Survey Empowers IT Leaders with Insights Into Solutions That Will Make a Big Impact in the Coming Year.

NEW YORK – September 14, 2023 – UPSTACK, the fastest-growing advisory platform for digital infrastructure, announced today the results of its first annual technology advisor survey on leading technology trends for 2024 and the launch of its inaugural Technology Trends Report.

To compile the report, UPSTACK surveyed more than 40 of its technology experts, representing more than 500 years of combined experience in helping enterprises achieve their business goals through technology.

UPSTACK’s technology experts identified the top focus areas for IT leaders to create the biggest impact for their organizations in 2024, led by:

  1. Security – The high costs of successful network breaches – loss of data, reputation, revenue, customers, etc. – make cybersecurity the No. 1 priority in 2024. The security talent shortage increases the challenge, so it’s imperative for companies to choose the right vendors to close the gaps and optimize defenses.
  2. Customer Experience –No. 2 on the list, tech-enabled CX has risen as a strategic imperative for businesses. Automation and AI technologies can help organizations ensure more consistent customer interactions while increasing scalability and decreasing overhead.
  3. Hybrid Data Center/Cloud – With the spiking use of resource-intensive applications like AI, AR and VR, the need for IT infrastructure will only grow. A hybrid data center/cloud approach – priority No. 3 – enables organizations to optimize workloads across environments based on costs, usage, compliance and more.

The complete survey results are available in UPSTACK’s 2024 Technology Trends Report, released today as a guide for technology decision-makers to align IT priorities next year.

“IT leaders have a tough job. They’re expected to place bets today on the technology that will help their businesses grow in the future – all while ensuring that existing infrastructure and applications are always on and secure,” said Darren Jones, UPSTACK’s Executive Vice President and Co-head of Customer Experience. “UPSTACK helps thousands of business leaders identify ways to leverage technology to reduce risks and capitalize on opportunities. We hope that sharing the Trends Report reaches and benefits an even wider audience.”

UPSTACK’s 2024 Technology Trends Report identifies the top trends in the following six areas:

  • Security
  • Customer Experience
  • Data Centers/Colocation
  • Cloud/Managed Hosting Services
  • Connectivity
  • IoT

Get the 2024 Technology Trends Report.


Founded in 2017 in New York, N.Y., UPSTACK is transforming the way digital infrastructure is designed, sourced and sold. Through a powerful combination of the industry’s leading technology experts, dedicated customer experience resources and its own advanced technology ecosystem, UPSTACK uses actionable business intelligence to architect and source customized technology solutions for businesses of all sizes. With UPSTACK, businesses streamline IT architecture, procurement and ongoing management by tapping into a single source for mission-critical technology advisory services. UPSTACK’s expertise includes colocation and data center, network connectivity, SD-WAN, unified communications, cloud contact center, private and public cloud, security, mobile, business continuity and IoT.

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