UPSTACK Acquires IT Firm

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CEO John Giaquinta Joins Cloud and Internet Infrastructure Platform as Partner and Managing Director

NEW YORK – July 22, 2021  – UPSTACK, a profitable, fast-growing platform that transforms the buying experience for businesses seeking cloud and internet infrastructure solutions, announced today that it has acquired, a consulting firm advising midmarket enterprises on data center and colocation solutions. Terms of the transaction were not disclosed.

UPSTACK’s acquisition of is part of the company’s strategy to accelerate the growth of its ground-breaking platform, which combines the industry’s leading Advisor Partners with advanced technology, support resources and data. 

UPSTACK also announced in April an initial $50 million equity investment from Berkshire Partners, which will enable the company to continue to scale its platform through technology expansion and partner acquisitions.

As part of the deal, President and CEO John Giaquinta will join UPSTACK as a Partner and Managing Director, as well as a true equity stakeholder in one of the industry’s most innovative companies. He also will serve as an Advisor to business customers that are sourcing data center, colocation, cloud, network connectivity and more through the UPSTACK platform.

“We’re excited to bring a data center expert like John to the team,” said Christopher Trapp, CEO of UPSTACK. “UPSTACK got its start by streamlining data center sourcing, so adding an Advisor of John’s caliber and reputation in the data center industry is a welcome validation of our model. We’re pleased to be working together to bring even more services and greater value to our customers.”

Giaquinta has more than 30 years of telecommunications experience with operations and sales organizations supporting several Fortune 500 companies. 

In 2009, after years working directly for data centers, Giaquinta formed to better serve businesses with multivendor data center requirements across locations in multiple states or countries.  

With its singular focus on data center and colocation services, and a steady stream of leads, the firm grew quickly earning a number of accolades, including the Gold Partner Award from Digital Realty Trust in 2018.

As the firm’s reputation grew, Giaquinta started to receive acquisition overtures. “I had reached a growth plateau, so I knew I’d either need to add more people or sell,” he said, noting that his original low-overhead model focused on managing customer sourcing challenges rather than personnel.

Ultimately, Giaquinta chose to partner with UPSTACK based on a long history with the company’s leaders and the opportunity to provide his clients with an even broader portfolio of services and expertise.

“We chose UPSTACK because we have close relationships with our customers, and we wanted to make sure the high-level of expertise and support they have come to expect would only grow moving forward,” said Giaquinta. 

For more information about the UPSTACK Advisory Partnership, visit or contact


Since 2009, has advised medium and large enterprises on cost-effective strategies for colocation, data center, cloud infrastructure, managed IT and connectivity. We leverage more than 30 years of experience and sophisticated qualification tools to eliminate uncertainty, complexity, time and costs from IT infrastructure sourcing. We deliver independent consulting services, including financial evaluation, selection and negotiations at no cost to our customers. Our clients represent a cross-section of industries and a range of requirements, such as security, redundancy, disaster recovery, credit card processing, HIPPA compliance, managed services and more. For more information, visit


Launched in 2017 in New York, N.Y., UPSTACK is transforming the way cloud and internet infrastructure is sourced and sold. The company uses advanced technology to enable an extensive team of cloud infrastructure advisors to offer customized solutions for businesses of all sizes. With UPSTACK, business buyers streamline IT procurement by tapping into a single source for mission-critical technology services from hundreds of proven providers along with the professional guidance to identify and evaluate the best solutions. UPSTACK’s service portfolio includes colocation and data center, network connectivity, SD-WAN, unified communications, cloud contact center, private and public cloud, security, mobile, business continuity and IoT.

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