Crime is Evolving. Is Your Security Strategy?

by | July 25, 2023

While media coverage of security breaches of large companies is most common, that doesn’t mean that SMBs are immune to cybersecurity threats. Not only are attacks increasing in frequency and sophistication, but they are costing SMBs big money.  

Hackers are getting smarter. Businesses need to get smarter as well. Protecting your network in today’s cybercrime landscape is more than merely installing antivirus software and hoping for the best. The cloud, Internet of Things (IoT), and other cloud-based solutions are opening the doors for increased vulnerabilities, causing businesses of all sizes to reconsider their security solutions. A robust defense security strategy encompassing endpoint security, cloud security, and application security has become imperative for businesses to fortify their network and digital assets. 

Endpoint Security

Endpoint security focuses on safeguarding devices such as desktops, laptops, and servers, which serve as potential entry points for internal and external malicious threats. Endpoint security takes a proactive approach by utilizing a comprehensive technology stack that combines prevention, detection, and response services, rather than a simple reactive solution like antivirus software. 

Cloud Security 

With the widespread adoption of cloud-based solutions, businesses have gained flexibility and scalability in their operations. Businesses have the opportunity to leverage cloud providers for running applications, storing data, and processing transactions. While some organizations may assume their data is safer and easier to control on locally owned servers, that’s not always the case. On-premises data can often be more susceptible to security breaches since many businesses don’t have security experts on-site. On the other hand, most reputable cloud providers have superior security measures and experts to keep data protected. 

Application Security 

The majority of internet-based breaches come from neglected application security. SMBs need to prioritize secure coding practices to create a stronger layer of protection for internet and network applications. As with other types of security, it’s not a ‘set it and forget it’ method. Instead, ongoing security testing must be implemented to eliminate gaps in the software code from design to deployment and beyond. 

Keeping your company safe from malicious attacks is a full-time job. From email and web browsers to cloud-based servers and BYOD devices, companies need an end-to-end security solution that will protect every aspect of devices, software, and web-based connections. There is no one-size-fits-all approach to network security. Turning to an expert, vendor-neutral advisory partner like UPSTACK helps you quickly narrow the field of cybersecurity solutions to find the right fit for your business, ensuring you get the best possible ROI on your choices.

Read SMB Cybersecurity: Good, Better, Best Strategies to gain more insight into security strategies from cybersecurity expert Ariel Pisetzky and UPSTACK.